Marketing Campaign

In early 2013, Blumont Bistro reached out to us after having some trouble adapting to the fast-paced environment of the York University Student Centre and the competing resturants within the food court. We sat down with the co-founders and developed a marketing campaign that we promised would turn things around for them.

Since then, Blumont Bistro has become one of the most popular restaurants in its wing of the campus and has gained the attention, trust and loyalty of the entire student body, staff and faculty within the university. See some of the elements we contributed over the years below:

Food Photography

The task of planning and shooting the Blumont Bistro menu was a fun and exciting endeavor to say the least. We spent an entire day with Blumont management, front-line employees and their head chef to shoot the photo lineup to the entire menu. Hours upon hours of planning and execution lead to some stellar results. We utilized a number of photo production techniques, masterful editing and after-effects to capture the most realistic visual of each menu item. The new photography was then used to build their brand new website primarily aimed at providing York University students, staff and faculty with complete nutritional information and menu item details.

Digital Menu Boards

When we first sat down with Blumont Bistro, they were using outdated menu designs being printed on cheap and shabby poster material. A quick run-through of our new Marketing Plan and it was easy for them to adapt to our new methodology. We created a digital menu board design to display featured sandwiches, salads and sidekick menu items which are displayed on dual 40″ displays. The system is controlled through a local media center for ease-of-use and quick pricing updates and menu changes.

Website Design

Initially, Blumont Bistro had no web presence at all. They thought that because their business operated primarily offline that there was no need for an online identity. We conducted a survey comprised of students, staff and faculty and the results were astonishing – over 90% of surveyors thought that Blumont Bistro should have a web presence; including access to their menu 24/7. So, we got to work.

The primary objective of their website was to deliver a user-friendly experience providing their visitors with all of the information they needed, all in one place. We created a responsive website to benefit both new and existing customers with the ability to not only browse the menu, but actually see the menu. Using food photography, we were able to provide this visual experience to website visitors. We also created a simple UI to deliver complete nutritional facts on each menu item.

Premium Business Cards

Blumont Bistro’s logo was already so powerful, all we had to do was create a clean business card design to make a statement. The final design was printed on our premium card stock with matte lamination for some added flair. Easy does it.

Customer Loyalty Cards

We created a double-sided loyalty card to offer two incentives to new and existing customers at the same time. These promotional loyalty cards were coupled with a custom-made self-inking mini stamp of Blumont Bistro’s logo to deliver a fun and fresh promotional strategy with professional flair.

Zoom Media Mega Lit Billboard

When given the chance to place a gigantic billboard in the middle of the York University Student Centre, we didn’t hesitate on helping Blumont Bistro capitalize on the moment. With the amazing feedback being received from their new marketing campaign and the increased popularity of the Turkey Club Supreme, we adapted the design and put it front and center. It’s easy to understand why the Turkey Club Supreme is now their biggest seller. Men lie, women lie, numbers don’t lie.

Client Testimonial